“Tasty – and that’s it” completely restored the geography of delivery

“Vkusno — and that’s the point” resumed delivery from all restaurants of the network, from where it was possible to order products at home earlier. The company announced the completion of work to restore the radius of delivery zones in a press release (Kommersant has it).

The delivery service is currently available at more than 760 enterprises in 149 cities of presence. Since the function was restarted (at the end of 2022), 2.5 million orders have been placed. The company believes that the share of this sales channel will grow.

“Delivery is very popular – month by month we see a steady growth: both in the share of the total number of chain orders and in the average check of orders with delivery,” said Daria Nazarkina, vice president for marketing and delivery at Tasty – and that’s it.

To establish delivery immediately after the opening of the network that replaced McDonald’s, Vkusno – and that’s it failed. Kommersant’s interlocutors from the industry assumedthat problems could arise on the side of delivery services (McDonald’s did not have its own service). In Moscow and St. Petersburg, the first orders from “Tasty – and that’s it” started deliver in December.

Read more about the practical taste of import substitution – in the material “Kommersant” “That’s right”.

Grigory Leiba