Super Bowl LVIII became the most watched broadcast in US television history
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The 58th Super Bowl, which took place last Sunday, was watched by an average of 123.4 million viewers, the network reported. CBS. This is a record figure for the finals of the National Football League (NFL) and the second best result for all programs of American television in its history. Only the broadcast of man landing on the moon in 1969 had more viewers, which was watched, according to various estimates, from 125 million to 150 million television viewers.
The Super Bowl was broadcast both by CBS itself and on Paramount+, Nickelodeon, Univision, CBS Sports and the NFL’s own digital platforms, including NFL+. At the same time, CBS accounted for about 120 million viewers – an absolute record for a single American television network.
Finally, more than 200 million television viewers watched at least part of the match broadcast, notes CBS. And this is a record for American television.
Note that the winners of the 58th Super Bowl become players of the Kansas City Chiefs, who beat the San Francisco 49ers in the final with a score of 25:22.
Regular time of the game ended with the score 19:19. The Kansas City Chiefs sent the game into overtime, tying the game with three seconds left in regulation. This is the second time in history that overtime was required to determine the winner of the Super Bowl. The Kansas City Chiefs won the Super Bowl for the fourth time in history and for the second time in a row.
The halftime show was headlined by singer Usher. The US anthem was performed by singer and actress Reba McEntire before the match. The average cost of a ticket for a game was $8.4 thousand. The maximum cost of a 30-second commercial during the Super Bowl broadcast reached $7 million.
Read about how the Super Bowl went in Kommersant’s article. “Patrick Mahomes won with one swing”.
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