St. Valentine patronizes entrepreneurs // How business uses the paraphernalia of Valentine’s Day
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The average bill for Valentine’s Day decorations increased by 15%. In 2024, Russians are more likely to buy not one, but three items at once, the Association of Jewelers told Kommersant FM. Business on Valentine’s Day brings significant income to companies: designers release capsule collections, hotels entice with discounts, and bloggers with wish lists. But after the famous party, influencers, as it turns out, began to be cautious with romantic themes. But marketplaces, on the contrary, have even launched 18+ digital valentines. Aelita Kurmukova found out what they buy and how much they spend on February 14.
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