Shkulev Media Holding ceases to operate under the Elle brand due to the termination of the license agreement
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Shkulev Media Holding announced that due to the termination of the license agreement, the production of the websites Elle.ru, Ellegirl.ru, Elledecoration.ru is being terminated. Kommersant was informed about this by the company.
“We are not talking about extending the license agreement for 2023, so we have decided to close the sites,” said the main owner and CEO of the holding, Viktor Shkulev.
For Shkulev Media Holding, the 26-year period of business under the Elle brand has ended, the holding summarizes. “In the past year, the company had the opportunity to do a successful business under the Elle brand, and we are grateful to all our partners who were with us and implemented a win-win model of cooperation,” Viktor Shkulev noted.
The editorial teams of sites leaving the market will be offered options for working in other projects of Shkulev Media Holding, including start-ups launched in January 2023, the press service said, without specifying plans.
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