Saving becomes a habit // What will buyer preferences be in 2024
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Consumers in 2024 will save money and abandon “pseudo-green” brands. These forecasts were made by analysts from Euromonitor International. They believe these habits will impact sales at retailers around the world. The study notes that due to rising inflation, people are looking for better value for money. Thus, cosmetics manufacturers are expected to provide evidence of their effectiveness. In addition, consumers have become annoyed with artificial intelligence. In the UK, almost half of consumers are unhappy with the widespread adoption of chatbots.
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