sales of smartphones in Russia for the first time surpassed the pre-crisis level – Kommersant
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Sales of smartphones in Russia for the first time since the introduction of Western sanctions exceeded the pre-crisis level, reports “News” with reference to representatives of chain stores of equipment and electronics.
“In the second quarter of 2023, the demand for smartphones is higher than in the same period of 2021. The increase in sales is due to the active expansion of Chinese telephone brands, whose share is already reaching 70–80%,” Izvestia was told in retailers MTS and M.Video-Eldorado.
The representative of the Ministry of Industry and Trade of the Russian Federation, in a conversation with the publication, confirmed the high demand for smartphones in the Russian Federation and noted that consumers are actively pre-ordering new products and are interested in new brands that have appeared on the Russian market. According to the federal agency, there is no shortage of smartphones on the domestic market, including flagship models.
Earlier sources “Kommersant” reportedthat due to a decrease in demand for premium smartphones from Apple and “uncontrolled deliveries” of parallel imports, an oversupply of smartphones has developed on the Russian market. At the same time, the rest of the smartphone market is growing: in January-May, total demand increased by 12%, while Apple equipment decreased by 4%. At the end of spring, some iPhone models even fell in price by 6-10%. However, experts do not expect further serious price reductions.
Read more about this in the material “Kommersant” “iPhone stale”.
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