Sales of M.Video and Eldorado increased by 11% – Kommersant
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In 2023, the M.Video-Eldorado Group increased its total sales (gross merchandise value, GMV) by 10.6% to RUB 540.4 billion. in view of VAT. Total online sales grew by 18.1% and reached RUB 386 billion. The share of total online sales increased by 4.6 percentage points. compared to a year earlier – up to 71.4%. This was said in a statement.
In the last quarter of 2023, against the backdrop of seasonal demand, the group’s total sales increased by 43.3% to RUB 181.1 billion. This figure became a record for quarterly sales in the retailer’s history. The volume of online sales increased by 55.4% to RUB 132.5 billion. The share of online sales in total sales increased to 73.2%.
Traffic, including online and in-store, remained flat year-on-year in the fourth quarter at 340 million visits. The growth in the number of new clients at the end of the year was 14%. Mobile app traffic increased by 4%. SKU (stock-keeping unit, assortment item) volumes online and in stores have grown by 22% since the beginning of 2023, to 191 thousand items.
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