Sales of dietary supplements are more than 1 thousand rubles. in 2023 grew by almost 30% – Kommersant
[ad_1]
Russian consumers are switching to more expensive dietary supplements, said Olga Silantyeva, a pharmacist-nutritionist at the vitamin manufacturing company UESUPPS. conferences, organized by Kommersant. The “high” price segment in 2023 grew by 29.3% in value terms and by 29% in physical terms, she said, citing data from DSM GROUP.
As stated in the study (Kommersant has an excerpt), the share of this category of dietary supplements in the overall sales structure increased in value terms by 3.7%, in physical terms – by 1.3%. At the same time, in the value category from 100 rubles. up to 500 rub. (34.3%) and from 500 rub. up to 1 thousand rubles (30.3%) still outperforms more expensive additives in capacity. On average, a package of dietary supplements in 2023 cost the buyer 307.1 rubles. in retail, which is 13.8% higher than in 2022.
According to Ms. Silantyeva, market turnover in 2023 amounted to about 150 billion rubles. (in 2022, according to DSM GROUP, it amounted to 105 billion rubles).
The expert linked the growing popularity of expensive dietary supplements among consumers, among other things, with stress. According to a company study conducted among 1.5 thousand residents of several regions of Russia, which it cited during the session, 40% of respondents experienced stress every day, 30% began to abuse bad habits because of it.
Why the demand for sedatives is growing – in the Kommersant FM material “Citizens can’t sleep”.
[ad_2]
Source link
