Russians spend almost 19 hours a month watching TV series – Kommersant
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In 2023, Russian users of online cinemas spent 23% more GB on viewing content compared to the previous year. The average monthly time spent watching films and TV series reached 18 hours and 41 minutes, according to a study by MegaFon and Start (available to Kommersant).
The greatest activity of users of online cinemas was recorded in November and December, when the series “The Boy’s Word” was released. Blood on the asphalt.” Traffic on the Wink and Start platforms grew by 13% and 64%, respectively, the report said.
The main core of the audience for video services is made up of users aged 25 to 35 years (51%). Almost another quarter are viewers from 17 to 25 years old (23%) and from 35 to 45 years old (24%). About 56% of the total streaming audience are men.
On the growing popularity of online cinemas – Kommersant FM “Online cinemas have increased their fan base”.
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