Russian analogue of Zara Home and H&M Home will open in autumn 2023
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Already in the fall of 2023, the first Redecoro store will open in Moscow – an analogue of Zara Home and H&M Home that left Russia. This was announced by the managing partner of Redecoro Anastasia Kondakova, transmits TASS.
“By the end of 2023, we will open two offline and one online store in Moscow. The first, with an area of 370 sq. m, will appear in the fall in the shopping center “Metropolis”,” she said.
In the next two years, the company plans to open up to 50 stores throughout Russia and the CIS countries.
Kondakova stressed that Redecoro does not copy the products of departed stores, but develops its own lines. According to her, this autumn the brand will present its first own line of home decor, textiles, tableware, kitchen and bathroom products. The store belongs to the middle price segment. It is specified that the products are manufactured in factories in Russia, Turkey, India and China, Zara Home and H&M Home also cooperate with some of them.
Redecoro is a Russian chain of technology stores. The brand appeared in the spring of 2023 in Moscow, the investor of the project is Sberbank.
Against the backdrop of the start of Russia’s special operation in Ukraine, the largest fashion retailers left the Russian market. In particular, the stores of the Inditex group, including Zara Home, and the H&M company, which offered customers various household goods from the H&M Home line, left the country.
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