Reuters: PepsiCo stops production of Pepsi, 7Up and Mountain Dew in Russia
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PepsiCo has completely stopped production of Pepsi, 7Up and Mountain Dew in Russia, reports Reuters with reference to the company’s statement. On March 9, the company announced the suspension of production and sales of Pepsi, Mirinda and 7Up brands in Russia.
A PepsiCo representative explained that Russia had run out of all beverage concentrates, after which production stopped. Reuters names PepsiCo’s latest release date for August 17th. Whether sales of drinks were stopped in Russia, PepsiCo did not specify.
PespiCo stopped promotional activities and the sale of drinks in Russia against the background of the military operation in Ukraine. Despite this, how figured out “b” in April, PepsiCo explored opportunities to develop the category, including creating new products under different names in other packages, as well as expanding local brands. RBC informedthat Russia will rebrand refrigerators due to the departure of Coca-Cola and Pepsi.
About the search for alternative drinks – in the material “b FM” “Soda will stay on the shelves”.
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