Rent prepared for the season – Business – Kommersant
[ad_1]
The traditional revival of the long-term rental market on the eve of the business season led to an increase in average prices for it: over the month, housing in the largest cities has risen in price by an average of 1%. In Moscow, seasonality is expressed by the unwillingness of landlords to provide discounts. But analysts warn that market growth this year is less pronounced due to limited demand and the ability to pay. And the trend itself is temporary – already in October-November, housing prices will begin to decline again.
The average cost of renting one-room apartments in the 16 largest cities of Russia in September amounted to 21.1 thousand rubles. per month, two-room apartments – 26.3 thousand rubles. Relative to the previous month, these values increased by 1.1% and 0.84%, respectively. Such data is provided by the company “Etazhi”. Analysts state that the increase in average prices is facilitated by the washing out of budget proposals: at the end of August, the activity of student tenants traditionally grows. According to Avito Nedvizhimost’s estimates, the demand for long-term rentals in Russia as a whole actually increased by 45% in August compared to July. The dynamics was most pronounced in the regional markets: in Volgograd (growth by 76%), Ufa (75%) and Nizhny Novgorod (70%). The dynamics in the company is associated with seasonality, due to migration to large cities on the eve of the business season.
The most pronounced price increase for a long-term lease for a month, the analysts of “Etazhy” recorded in Omsk, where one-room apartments have risen in price over the month by 2.19%, to 14.92 thousand rubles. per month. In Novosibirsk positive dynamics is estimated at 1.93%, up to 23.3 thousand rubles. per month. BUT in Chelyabinsk it amounted to 1.71%, up to 13.1 thousand rubles. Analysts did not record price reductions in the markets of the largest cities over the past month.
Within the old borders of MoscowAccording to Inkom-Nedvizhimost estimates, the average cost of renting a one-room apartment is 44 thousand rubles. per month, two-room apartment – 60 thousand rubles. Average prices do not change, but seasonality is manifested in the absence of discounts: landlords do not go to bargain, relying on high demand, analysts explain. The cost of renting business and elite class apartments in Moscow, according to Vladimir Rodionov, head of the Apple Real Estate rental department, now varies in the range of 100-500 thousand rubles. per month, seasonal jumps are less typical here.
The activity of potential tenants, according to Oksana Polyakova, deputy director of the rental department at Inkom-Nedvizhimost, increased by 15% compared to July, but this is noticeably less than the similar seasonal jump last year – 30%. “In today’s economic situation, landlords are unlikely to be able to arrange castings for tenants,” she notes.
The exposure volume for the month, according to the expert, on the market decreased by 21%, but this is dictated not only by demand, but also by the return of the owners to the previously postponed plans for the sale of apartments.
Olga Pavlinova, director of the Floors rental department, says that the markets of all major cities are showing more restrained dynamics than last year: “potential tenants are simply not ready to rent housing at a higher price.” Against this background, many owners, according to her, are trying to maintain prices and seek to hand over objects during the period of high autumn demand, realizing that in the future the average cost of housing may decrease. This thesis is supported by the relatively low rate of supply erosion. Now the volume of exposure in the largest cities of Russia is 30-40% lower than the average annual values, a year earlier it was about a lag of 70-80% in this period. Although Avito Nedvizhimost pays attention to the fact that this year the rental market received additional demand due to landlords who temporarily refused to buy housing. The rise in price of the mortgage and fears about the low liquidity of the object in the future could lead them to such a decision, the company explains.
According to Oksana Polyakova, the high season on the Moscow long-term rental market traditionally lasts from the second half of August to the beginning of November. With the onset of the latter, she expects a decline in activity. According to the expert’s forecasts, average prices against the background of the washing out of the most liquid supply may increase by about 5%. In regional markets, demand for long-term rentals, according to Ms. Pavlinova, reaches its peak in September, after which it begins to decline. The expert also expects average prices to rise by 1.5-2% over the next two months due to the washing out of the most liquid offers, then the indicators will begin to decline again. The market stabilizes in January-February, summarizes Mrs. Pavlinova.
[ad_2]
Source link
