Record discounts expected in the US on Black Friday – Kommersant

According to the forecast of the research company Adobe Analytics, which leads CNN Business, this sales season in the United States, record discounts are expected in online stores. According to the company’s experts, in this way retailers will try to attract customers against the backdrop of accelerated inflation and increased consumer pessimism in connection with this. Adobe Analytics estimates that online discounts will be on average 5% higher than last year’s sales season, with discounts overall reaching up to 35%.

Company experts expect that the largest discounts will be offered in the toy segment – 35%. Last year, this segment was also the leader, with discounts of up to 34%. Large discounts are also expected for electronics – up to 30%, clothing – up to 25%, sporting goods – up to 24%, TVs – up to 22%, and furniture and bedding – up to 11%. In addition, Adobe Analytics expects earlier discounts this year – according to the company’s forecasts, the first special offers could begin as early as next week in online stores such as Amazon. This year, Black Friday in the United States falls on November 24th.

Read about last year’s Black Friday in the USA in the Kommersant article. “”Black Friday” defeated inflation”.

Evgeny Khvostik