Politico: Twitter allows cannabis ads in Canada and the US
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American Twitter allowed companies from the US and Canada to advertise cannabis where its sale and online advertising is legal. Corresponding changes were made to the social network policy. To do this, companies must be authorized on Twitter and provide a license to sell marijuana. The newspaper reported Politico.
Cannabis sellers must also set up advertising campaigns only in areas where local authorities have allowed it to be sold. It is also prohibited to advertise marijuana to users under the age of 21.
In addition, companies in their advertising cannot talk about the benefits of drug use and show images of drug use. Advertisers must also take legal responsibility for complying with cannabis sale laws.
Twitter will also remove the minimum amount limit for starting an advertising campaign for cannabis sellers. According to the rules of the service, the minimum amount of an advertising campaign should be from $5,000 to $10,000, but there will be no minimum limit for drug sellers. Also, until the end of March, the social network will provide preferential terms for such advertisers, as a result of which they will be able to double the performance of their campaigns.
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