Pepsi has changed its logo for the first time in 14 years
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Pepsi has updated its logo, the new design will be used in North America in the fall, and in 2024 – around the world. The change of the logo is timed to coincide with the 125th anniversary of the brand, the changes were made to it for the first time in 14 years.
Now the inscription on the logo is located in the middle of the red-white-blue circle. Also, the main color will no longer be bright blue, but black and dark blue. The same colors are used in the Pepsi Zero Sugar line, and the company wants to draw attention to the fight against sugar consumption.
The drink cans are said to have a “new visually distinct silhouette” and the font has also been changed. “The new logo and corporate identity pay homage to the brand’s rich heritage and take a big step forward into the future,” reads the statement. press release companies.
The last time Pepsi changed the logo was in 2008, but it’s been “a bit outdated” since then, according to CNN. “This lowercase, italic blue color is a bit muted…it doesn’t exude the confidence and energy that the brand actually represents,” Pepsi marketing director Todd Kaplan explained the innovations.
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