Ozon will open an office in China
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Russian online retailer Ozon will open an office in China to increase the number of goods from local entrepreneurs on its site, about this informed “Kommersant” with reference to the company. When exactly this will happen is not specified.
It is specified that the marketplace office in Shenzhen, China will be headed by Simon Huang, who worked in the field of cross-border trade and e-commerce in the United States, India and China. The online retailer is projected to attract more than 100,000 merchants and the volume of trade will increase tenfold by 2024.
Ozon hopes that the representative office in China will not only allow local sellers to increase the volume of cross-border trade with Russia, but also expand the assortment on the online platform. Now the share of orders from China to Ozon reaches 90%. Customers order mainly electronics, small appliances and clothing.
The company’s decision to open a representative office in China is due to the expectation of high demand from Russians for Chinese brands, including in the segment of household appliances and electronics, which is already showing a growth trend amid difficulties with importing European products, said Mikhail, CEO of Infoline-Analytics. Burmistrov.
He stressed that the largest online platforms are now competing for a unique offer. As an example, he cited a deal to buy out the remaining IKEA products in Russia “Yandex.Market” or the launch of Ozon selling original products of the H&M retailer.
Ozon has been developing international business since 2020. Among the key areas of the company are China, Turkey, Kazakhstan, Belarus, India, Korea, Israel, Moldova and Thailand. In 2021, Ozon created a local marketplace and its own logistics infrastructure in Kazakhstan and Belarus. This year the company opened a representative office in Turkey.
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