Ozon became the most popular franchise in Russia according to Forbes – Kommersant
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Marketplace Ozon is the most popular franchise in Russia, according to the magazine Forbes, which presented a ranking of the “30 Most Profitable Franchises” from May 2022 to May 2023. During the reporting period, Ozon increased the number of partner pickup points (PIUs) by 11,601.
Rating Forbes divided into three categories according to the amount of investment required to open a franchise point. The magazine gave franchises a final score based on five criteria: the average annual revenue of one point, the return on investment (ROI), payback period, profitability and quantitative growth of the partner network for the reporting period – the difference between open and closed points was taken into account.
Category from 5 million rubles The Fix Price retailer was recognized as the most profitable franchise. To open a point, according to Forbes, you need to spend about 5.8 million rubles. The final score of the company is 66.7. The top three in this category also included the chain of esports clubs Colizeum (final score – 59.5) and the chain of stores with goods for the home “Store of regular sales” (53.6).
The most profitable franchise in the category from 1 million to 5 million rubles. was the school of speed reading and intelligence development IQ007 with a final score of 58.4. To open a school, it is necessary, according to the magazine’s calculations, to spend 2.3 million rubles. In second place is the network of language development centers for children “Polyglotiki” (52.1), in third place is the medical company providing laboratory diagnostics services “LabQuest” (51.3).
Among the companies in which to open a franchise point you need to spend less than 1 million rubles, the educational project in the field of IT for children KIBERone was recognized as the most profitable with a final score of 65.1. The top three also included Ozon (46.4) and the retailer Fasol (43.1).
In 2022, Forbes also named Ozon is the most popular franchise in Russia among entrepreneurs. That year, the company also entered the Top 30 Most Profitable Franchise rankings, ranking 23rd. The overall rating then, as in the current year, was headed by the FixPrice retailer.
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