NYT: After Musk’s purchase of Twitter, executives and advertisers began to leave

Twitter is facing an exodus of executives and advertisers as its new owner, entrepreneur Elon Musk, prepares to lay off employees and make changes to the product. This is reported The New York Times with reference to sources. According to the newspaper, at least five executives have left Twitter in recent days, including the chief marketing officer, chief account officer and head of human resources.

Advertisers, who make up about 90% of Twitter’s revenue, fear that Mr Musk will loosen the rules for posting content on the social network, which could lead to a surge in disinformation and toxic and discriminatory content.

IPG, one of the world’s largest advertising companies, has issued a recommendation for clients to temporarily suspend their spending on Twitter due to moderation issues. The Global Alliance for Responsible Media (GARM), which fights harmful content on social media, also said this week that it is monitoring how Twitter is cracking down on content moderation.

Rob Norman, a former employee of the British advertising company WPP, suggested that Twitter will begin to abuse provocative, hate speech. This, according to the specialist, could cause a mass exodus of advertisers, which will cost Twitter almost all of its current revenue, without which the future of the platform will be in jeopardy.

Elon Musk became sole head of Twitter and dissolved the company’s board of directors. The Washington Post wrotethat the businessman is going to lay off 25% of the employees of the service, and this will be only the first round of cuts. He announced plans reestablish accounts that have been suspended for dubious or minor reasons, and create content moderation advice. Mr. Musk advocates the abolition of lifetime blocking of accounts and proposes in return to temporarily deprive the user of the opportunity to write on Twitter.

Read about how an American businessman acquired a social network in the material “Kommersant” “Elon Musk took over Twitter”.

Daria Erozbek