Nikita Efremov commented on searches in two stores – Kommersant
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The network of Nikita Efremov boutiques, which feature limited-edition clothing and sneakers, reported “Kommersant-SPb”that inspections were carried out in the Moscow and St. Petersburg departments, but they claim that the store closures were not related to them.
Two stores of the Nikita Efremov company, which is engaged in resale, have been closed for technical work since October 21. Clients learned about this from the boutique’s social networks. Previously, a scandal erupted on the Internet after the publication of a video in which businessman Nikita Efremov was accused of selling counterfeits.
“We do not connect these two facts with each other. The stores are being checked. Many companies have encountered similar situations, and not only in the resale market,” said the brand’s advertising department.
They also don’t understand where bloggers and Telegram channels got information about the lack of markings on shoes. Although in the NSCM “Honest Sign” indicatedthat the required QR codes were not found on some products. The chain of stores emphasized that the information about the number of pairs of shoes seized is not true, but did not provide their own data on seizures.
“Our company operates in the resale market: we do not cooperate directly with the manufacturer, but we have all the markings corresponding to our industry,” the PR department employee clarified.
Nikita Efremov associates recent events around the brand with the low level of awareness in Russia of the peculiarities of the resale market. They emphasized that even ordinary things in the appearance of products sometimes cause shock among consumers.
The brand promised to share information after verification. It is expected that stores in Moscow and St. Petersburg will open soon, but exact dates have not yet been given. The company added that it will announce the opening on social networks.
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