Nestle to raise prices for baby food from September – Kommersant
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The Swiss corporation Nestle intends to increase selling prices for baby food, including breast milk substitutes, by 9% from September 4, Kommersant learned. Nestle explains the rise in prices for goods by the devaluation of the ruble.
From Nestle’s letter to retailers, which Kommersant has read, it follows that the changes will affect selling prices for baby food, including breast milk substitutes (NAN, Nestogen, Nestle and Gerber), breakfast cereals (Nesquik, Cosmostars, Khrutka) and instant cocoa drinks. Receipt of the letter “Kommersant” was confirmed in one of the major networks. The interlocutor of “Kommersant” in the market said that similar notices were sent to non-chain retail distributors.
Experts believe that in the current environment, retailers will have to support demand, which is declining due to a drop in the birth rate in the country, by increasing the share of promotions. Currency instability led to an increase in prices not only for baby food, but also for a number of other products – from chicken meat, turkey to coffee and tea.
More details – in the material “Kommersant” “Mixing raw materials with inflation”.
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