MTS will rebrand and remove the egg from its logo
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Mobile operator MTS will announce rebranding on March 30. The company will remove the image of an egg from its logo. Instead, the new logo will feature a red square with the letters M, T and C around the perimeter. This was announced by MTS President Vyacheslav Nikolaev in a conversation with RBC.
Mr. Nikolaev said that a full square with the inscription MTS will be used as a logo for the company’s main services. For the “daughters” of the company, it will be changed: a corner will be cut off from the square, in which the service’s own logo will be placed.
Vyacheslav Nikolaev explained that the decision on a full-scale rebranding was made after MTS slightly changed its visual style in 2019. According to him, then the company realized that they needed a full-fledged rebranding.
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