Media: Sega can buy the manufacturer of Angry Birds for $1 billion
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Japanese company Sega Sammy Holdings Inc. is close to a deal to buy the Finnish Rovio Entertainment Oy, the creator of the Angry Birds game, reports Bloomberg with reference to sources. According to information The Wall Street Journal (WSJ), the deal could be worth $1 billion.
According to Bloomberg, Sega has not yet made a final decision on the deal. According to the source of the publication, next week the company may officially announce the purchase of Rovio Entertainment Oy, if the parties enter into an agreement. According to the WSJ, the deal could be announced on April 17 or 18 if negotiations do not break down.
Angry Birds is Rovio Entertainment’s most popular mobile game. It became the first mobile game to be downloaded over a billion times.
Earlier it became known that the Israeli Playtika may acquire Rovio. By information Reuters, the deal was estimated at $810 million. On February 6, Rovio officially announced the start of non-binding negotiations with Playtik, and on March 22, they were completed.
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