M.Video changed its logo as part of rebranding – Kommersant
[ad_1]
M.Video-Eldorado, which manages a chain of household appliance stores, has begun rebranding M.Video. About this in an interview RBC said the group’s chief managing director, Sergei Li.
According to Mr. Lee, the company also changed its logo: the letter “M” became larger, and the font itself was printed, and not handwritten, as it was before. The caption under the logo will also change: instead of “Online / Fast / Nearby,” it will now be “Chief Technology Expert.”
The signature under the logo, in particular, should reflect the company’s new strategy, which will be presented in 2024, noted Sergey Li. Signs in stores will be changed gradually, as the old ones wear out. The site is already opening in an updated style.
Sergey Li noted in an interview that with the departure of most Western manufacturers of household appliances, there was a need to change the business model. The process of adjusting it is still ongoing, he noted, and the development of a new strategy is at the final stage.
The total sales volume of the M.Video-Eldorado group at the end of 2022 decreased by 14.3% year-on-year, to RUB 488.9 billion. VAT included. For the nine months of 2023, the figure amounted to 359 billion rubles.
[ad_2]
Source link