Kommersant learned about the reduction of the interbank commission for marketplaces for the promotion of SBP

From May 1, the National Payment Card System (NSPK) will reduce the interbank commission rate for marketplaces to 0.5%. About it informs “Kommersant”.

Now the commission is 1%, 0.9% or 0.8%, depending on what kind of participation the marketplace takes in NSPK programs. Kommersant writes that the reduced rate will be available to sites that, in addition to participating in various NSPK programs (loyalty program, Mira affiliate programs), support affiliate programs that are not related to NSPK. We are talking about projects that will help increase the share of use of payment cards, as well as other services of the National Payment System (NPS).

According to a newspaper source in the payment market, the new commission is being introduced under the Wildberries discount program when paying through the Fast Payment System (FPS). According to him, the “original move” is the promotion of the SBP at the expense of Mir card issuers.

In October 2020, Wildberries introduced a 5% discount when paying via SBP and a 3% discount when paying with a Mir card. According to the bankers, the action led to a multiple increase in payments through the SBP. Kommersant noticed that the 5% discount is no longer valid on the marketplace, and the 3% discount ends on May 1. The newspaper concluded that the reduced NSPK commission should motivate the company to extend the action.

The Wildberries press service declined to comment on plans to introduce NSP-related programs from May 1. The representative of the marketplace noted that due to the reduced interbank commission, the company can invest more funds in its loyalty program. We are talking about a discount for a regular customer on almost any product, Wildberries explained.

Ozon reported that they also participate in NSPK affiliate programs.

By data The Central Bank, the Russians began to use the SBP more actively to pay for goods and services on the Internet and at points of sale. In 2022, they made 358.8 million purchases worth 720.8 billion rubles, which is almost 27 times more in number and almost 12 times in volume than last year. On average, one customer made six purchases through the SBP.