Kommersant learned about a possible shortage of premium headphones in Russia
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Deliveries of overhead premium headphones from Sennheiser, Marshall, Sony and others have ceased after the start of a special military operation in Ukraine, Kommersant reports. reported electronics distributors. The newspaper writes that the supply of premium headphones could run out by the end of September if supplies do not resume.
“We regularly receive requests from customers for the supply of JBL, Sony and other headphones. With new supplies of problems, the shelves are gradually emptying,” said the head of the “Accessories” direction at diHouse (part of the group of companies “Lanit”) Olga Polonovskaya. But the networks did not comment on possible problems with supplies. In particular, Citilink only noted that sales of over-ear headphones in physical terms remain at the same level as a year ago.
JBL, Bose, Harman Kardon closed Russian representative offices after the start of the CBO, other vendors have not yet reported similar decisions, but have stopped shipping goods. Among the latter are Marshall, Sennheiser, Samsung, Sony, says Marvel Distribution. Now Chinese manufacturers are trying to fill an empty niche. For example, the Chinese brand Edifier is already trying to take the place of Marshall, Sennheiser and other companies, said the distribution director of the company’s Wide Distribution division. Merlion Tatyana Skokova.
At the same time, Russian marketplaces claim that no shortage is expected due to parallel import. “Deliveries of headphones and other audio equipment from international brands continue. Not only do we not expect their shortage, but we also plan to expand the representation of this segment through cooperation with official distributors for parallel imports,” the Wildberries representative emphasized. But this may aggravate the situation with the presence of counterfeit goods on the market, Kommersant writes, citing experts.
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