Kherson region is looking for investors to develop tourism infrastructure
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Having thought about creating resorts, car camps and beaches in the Kherson region, the regional authorities expect to attract investors to the process. They began searching for structures interested in creating modular accommodation facilities. Market participants see the tourism potential of new regions, but the main flow of travelers here is still formed by local residents. And the exit of large hotel operators is hampered by the lack of complete real estate accounting, the difficult social situation and the risks of sanctions.
The Ministry of Resorts and Tourism of the Kherson region invited the founder of S-Holding, Alexey Shepel, to participate in the creation of production facilities and placement of modular hotels. Kommersant has a copy of the letter sent to the businessman. Mr. Shepel said that the project is still in development. An entrepreneur can join the initiative as part of participation in the Zaporozhye house-building plant. According to Alexey Shepel, he can buy out a stake in this enterprise if, in particular, land plots are found to support the plant’s activities. The Ministry of Resorts and Tourism of the Kherson Region did not answer Kommersant.
The Ministry of Economy told Kommersant that in 2024, more than 520 million rubles will be allocated for the development of tourism infrastructure in new regions under the national project “Tourism and Hospitality Industry” alone, which will make it possible to build more than 200 rooms in modular hotels, develop beaches, and purchase equipment. According to Alexey Shepel, the list of basic measures for the development of tourism on the Azov coast in the Kherson region until 2030 includes the construction of five modular hotels with 200–300 rooms, 380 small units for two to three people, 14 car camping sites for 40–50 places, arrangement of beaches on an area of 250 hectares, popularization of the Askania-Nova nature reserve. There is also a concept for two new year-round seaside resorts – in the area of the settlements of Khorly and Skadovsk. Mr. Shepel added that companies from the Krasnodar Territory, Rostov Region and Crimea can participate in tourism projects in new regions. He did not give their names.
Vice-President of the Association of Tour Operators of Russia Sergei Romashkin points out that in the new territories many hotels were not damaged by the fighting, but the tourist flow is formed by local residents. According to him, the Kherson and Zaporozhye regions were popular among Russian tourists until 2014, but for the last ten years the regions have not been represented on the market, and the hotel infrastructure has developed little.
Alexey Shepel considers the main obstacle for investors to be the status of land plots, which in most cases are not registered in the cadastral register. The problem, in his opinion, can be solved through the mechanisms of integrated territorial development (IDT). Partner of the Legal Assistance agency Alisa Andreeva says that the integration of real estate in the Kherson region into Russian registers should be completed before January 1, 2028. She does not exclude that construction may begin before the expiration of this period, as is the case with apartment buildings in Mariupol.
Managing partner of Ivashkevich Hospitality Stanislav Ivashkevich calls the new territories promising, but assumes that mainly local investors will be ready to work here. There has not yet been a mass entry of federal hotel operators into Crimea, he notes. Mr. Ivashkevich considers the focus on modular facilities at the current stage to be rational, pointing to the short construction time of such accommodation facilities and minimal costs.
Alisa Andreeva notes that the issue of working in new territories for business is more complex than entering Crimea. There have been military operations in the regions, there is a higher threat of shelling, a more difficult social situation, and there is a risk of sanctions, she lists. But, the expert believes, these same factors can help simplify procedures for attracting new companies. “Practice shows that in conditions of high social significance, legislative and regulatory gaps can be filled ad hoc,” adds Maria Yakovleva, director of the Yakovlev and Partners group.
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