KFC and Pizza Hut in Russia are preparing for rebranding
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KFC and Pizza Hut catering establishments in Russia will be renamed, about this reported on the website of their owner, the American company Yum! Brands.
It is specified that in June a deal was completed to transfer the rights to the Pizza Hut restaurant chain to local managers, who are now responsible for the rebranding. A similar procedure is now taking place with respect to KFC. As soon as both processes are completed, the American company will leave the Russian market.
Yum! Brands announced the suspension of investments in Russian assets on March 7 amid a special operation in Ukraine. In total, more than 1,100 KFC outlets and 50 Pizza Hut outlets were opened in Russia at the end of 2021. Of these, the company owned only 70 KFC restaurants, which were closed in March. The rest, under the control of the franchisee, continued to work.
In June, the Polish holding Amrest, which was the main franchisee of Russian Pizza Hut restaurants, sold the business. by the buyer, by data newspaper “Kommersant” turned out to be the company “Noy-M”, founded by top managers of the Rostik group, which is developing restaurants Il Patio, “Planet Sushi”, TGI Friday’s. According to the publication, the business was sold for 300 million rubles.
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