Izvestia spoke about Samsung’s plans to return to the Russian market before the end of the year
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According to an interlocutor close to the corporation, this includes the resumption of supplies of equipment to retailers and the restart of the official online store. It is assumed that sales can resume as early as October, the publication claims.
The fact that Samsung can resume official deliveries to Russia is also known in the “gray market”. According to one of the representatives of the online store, interest in the import of South Korean equipment is now low due to talk about the return of the company. The reason for them could be the update of the Russian site, which presents the recently released Galaxy Z Fold 4 and Galaxy Z Flip 4 smartphones. Samsung responded to the newspaper’s request and said that they did not comment on the information about the resumption of work in Russia.
According to experts, upon the return of the company will have to “reconquer” its market share, occupied by Chinese brands, anew. The fact is that since the suspension of work in Russia, Samsung’s market share has dipped significantly, although devices are allowed to be imported through parallel imports. According to Mobile Research Group, in August their share decreased from 33% to 16% yoy. At the same time, the share of Samsung smartphones in physical terms decreased from 30% to 9%.
March 5 Samsung informed, which suspends the supply of products to the Russian market, explaining the decision by “current geopolitical events.” At the same time, the company emphasized that this measure is temporary. It was clarified that all applications, service and official stores will continue to work in full.
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