Irish stout topped with Russian – Kommersant FM
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Irish stout has been replaced by Russian stout in the capital’s bars. According to the industry portal Shopper’s, establishments have found alternatives to the well-known foreign manufacturer – the Guinness brand. Russian varieties are supposedly no different, market participants assure. The company stopped exporting to the Russian Federation in March 2022, and finally left the market in June. As industry representatives interviewed by Kommersant FM told us, the main supplier of stout is now Russian brewers.
Domestic products were presented in establishments before, but were not in great demand, says Dmitry Shchedrin, co-owner of the Ciderella bar:
“It all depends on what is considered analogue. If we talk about dark stout, which in its parameters more or less corresponds to Guinness, then, yes, we probably managed to replace it. These kinds of products were present even before the official departure of the foreign brand.
But many people come for Guinness not only because of the taste, but, first of all, because of the famous brand.
Is it possible to make beer better? Certainly. Is it possible to sell it at a million tons per year, as Guinness does? I kind of doubt it.
In principle, Russian analogues approaching the quality have never been cheaper than Guinness. They were often even more expensive because they were often craft breweries with small volumes and fairly high prices.
If we talk about imported drinks, they periodically appear on the market. Over the past year and a half, there have been quite a lot of them, including European ones. These are some small productions, which previously, under pressure from the majors, practically did not exist.”
How did guests of the establishments react to the changes? Kommersant FM interviewed Moscow restaurateurs, and they insist: visitors believe that Russian stout is not inferior to Guinness, and the price of such a drink is often lower – around 250 rubles. per liter upon purchase. For comparison, an Irish stout cost twice as much.
Co-owner of the Conspiracy brewery, Alexander Korobkov, believes that Russian companies were able to compete with foreign ones:
“In general, this was a success – there are analogues from large and small companies, in particular, they began to make drinks with nitrogen. It is important to maintain a complete cycle, that is, the beer must be nitrogen-rich from bottling at the factory to bottling at the bar.
The equipment would have stood idle without this, but they occupied this niche and learned how to do it. Accordingly, in pubs where there is no Guinness, Russian nitrogen stout is now bottled.
As for the quality of this drink, I think it is comparable to Guinness, since it has a simple recipe, all the magic is in the nitrogen. IPC made a pretty good stout. There is also Red Rocket in Yekaterinburg – they also have a similar drink.”
As market players told Kommersant FM, there are no plans for a special increase in prices for Irish stout, but in the fall bars can still increase the cost of all beer products by about 15%. This is largely due to the need to purchase imported components and equipment for production.
Everything is clear with us – Telegram channel “Kommersant FM”.
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