iPhone 14 sales in Russia fell four times compared to the previous model
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iPhone 14 sales have dropped four times compared to iPhone 13 sales in the same period last year. It is reported Vedomosti with a link to the developer of the OneFactor secure data monetization platform. The Tele2 network registered 3.5 times fewer iPhone 14s than the iPhone 13 last year. In MTS, the new iPhone model was sold 2.5 times less compared to the previous one last year.
According to OneFactor, in 2021, in the first four weeks after the start of sales (from September 24 to October 21), the number of iPhone 13 models in Russian networks amounted to more than 220 thousand, in 2022 (from September 16 to October 12) only 53 thousand Russians.
The iPhone 14 Pro (27,000 times) and iPhone 14 Pro Max (25,000 times) were most frequently purchased in networks, while the base iPhone 14 model accounted for only 1,500 registrations. Most sales of new iPhones were recorded in Moscow and the Moscow Region – 15,000 and 8,000, respectively. 4,000 smartphones were sold in St. Petersburg, 2,300 in the Krasnodar Territory, and 2,200 in Dagestan. On average, prices on websites for new models start at 64,000 rubles. for iPhone 14, from 87 thousand rubles. on iPhone 14 Pro and from 105,000 on iPhone 14 Pro Max.
The average buyer age for the iPhone 14 is 39 years, while the iPhone 14 Pro and iPhone 14 Pro Max are 37 years old. Monthly ARPU (average operator income per subscriber) for an iPhone 14 owner is about 800 rubles, iPhone 14 Pro Max – about 1200 rubles, iPhone 14 Pro – about 1000 rubles.
Apple unveiled the iPhone 14 lineup, as well as the Watch Series 8 watch and second-generation AirPods Pro headphones on September 7th. The company noted that they would not supply phones to Russia. In Russia, Apple products are sold as parallel imports.
Read about sales of new Apple devices in the material “Kommersant” “Square iPhone”.
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