Investments put in a bag – Kommersant FM
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The investment attractiveness of used Hermes bags has fallen due to the weakening of the ruble, representatives of resale platforms told Kommersant FM. However, they note that in general, Russians’ interest in luxury used bags is only growing. The largest number of sales was recorded in the category of such accessories costing about 100 thousand rubles.
What is the return on such investments? The creator of the resale platform Vshkafu, Anna Bakhireva, notes that this depends on the specific model of the bag: “The culture of resale is beginning to be popularized. There is no shame in selling your bag, there is no shame in buying a bag that previously belonged to someone. This becomes a completely acceptable moment – the audience begins to accept it.
Why is this an investment? Because first of all, the exchange rate of the dollar and euro is growing. These are not accessories created in Russia. Moreover, there are brands and individual models that are no longer produced, for example, Louis Vuitton has them. Everyone knows that a fashion house recycles its old models, and if once upon a time you didn’t have time to grab what you dreamed of, today, if this thing appears somewhere, a big queue lines up for it, because it’s beautiful, for It is desired by many, but it is very difficult to get it.
As for changes in prices for such accessories over a year and a half, I can tell you using the example of at least one specific model. If you take Chanel 19, it has risen in price by at least 30% on average. If we compare the market today and a few years ago, the second one was more accessible, since all the same brands were represented in our boutiques. Today these goods are not available. You either order it through a buyer or carry it yourself, for example, when you fly on a trip.”
According to the resale platform Oskelly, a Louis Vuitton Neverfull bag in 2019 could be purchased for about $1.4 thousand, now it costs $2.17 thousand. The cost of luxury bags has really been growing for many years, emphasizes the founder of the Luxxy.com marketplace Vladimir Evladov : “The average price of bags has been constantly increasing over the past year and a half. Our most profitable business is jewelry. Bags follow.
Jewelry is more difficult to authenticate. Plus trade turnover is very much regulated by the state. But bags are not so controlled by him, that is, they are free circulation goods – anyone, both individuals and legal entities, can buy and sell them.
Demand is constantly increasing. Bags in the mid-price category are most in demand – for 100-150 thousand rubles.
Let’s say, on the contrary, the demand for the Hermes brand began to decline, as the cost has increased significantly due to sharp currency fluctuations. Otherwise, the distribution between brands remained the same. Chanel comes first, then Louis Vuitton, Gucci.”
In addition to branded used bags, according to Lamoda, the most popular and best-selling categories are outerwear and shoes. The top five is completed by dresses and knitwear. Why do Russians choose this type of investment? Investment banker Evgeny Kogan notes that until the market situation recovers, interest in non-standard instruments will continue:
“There are a number of goods that have truly become a fetish, a very specific object for investment and which, oddly enough, not only do not fall in price, but also grow and, let’s say, are some kind of values. This is Birkin, this is Kelly, this is a number of Chanel models.
This is indeed a very good investment object; it is a special culture. What is their growth potential? Yes, limitless. It all depends on your attitude towards money. That is, if our flight from money continues, and, apparently, it continues, then, probably, people will begin to master different topics: gold, and investments in the real sector, and in wine, and whiskey, and paintings, and in certain bags.”
In the spring, Kommersant FM reported that Russians began to spend more on luxury and went to resale platforms. Number of purchases in the amount of 300 thousand rubles. up to 500 thousand rubles. grew fivefold in the first quarter of this year. And the average check increased by 10%.
Everything is clear with us – Telegram channel “Kommersant FM”.
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