In Russia, since August, carbonated drinks and juices will rise in price due to the ruble exchange rate
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Since August, producers of drinks and juices PepsiCo (brands Russky Dar, Frustyle, Lyubimy, J7), Gardens Pridonya and MPBK Ochakovo plan to raise prices by an average of 10-20%, Kommersant found out. The increase in the price of drinks leads to an increase in prices for imported ingredients due to the depreciation of the ruble and the introduction of an excise tax on sugar.
PepsiCo plans to raise prices for drinks and juices by 19.2-21.3% due to the depreciation of the ruble, which caused an increase in costs. The company also announced an increase in snack prices by an average of 15.3%. Gardens Pridonya warned about indexation by 10% due to the rise in the cost of raw materials, materials, equipment maintenance and transport services.
MPBK Ochakovo (Goodini juices, CoolCola, Street, Fancy, etc.) told Kommersant that they plan to increase prices for juices by 10% due to the impact of the ruble exchange rate on the cost of raw materials and due to logistics costs . According to a Kommersant source in a large network, the issue of price increases will probably still be discussed during the negotiations.
Details – in the material “Kommersant” “Juice is squeezed out of the ruble”.
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