In 2022, Russians increased spending on Black Friday by 11%

The Russians spent in the main categories of sales on “Black Friday”, November 25, more than 13 billion rubles. this year, which is 11% more than last year. The number of purchased goods increased by 80%, and the average check remained at the level of 2021, research shows VTB.

The biggest increase in sales came from clothes and shoes, where spending by Russians increased by 12%. Most of all – from 25% to 63% – increased sales of jumpers, cardigans, trousers, casual and sportswear. Shoes became the leader in terms of spending – sales increased by 8% and reached almost 450 million rubles. In second place in terms of spending is outerwear (almost 300 million rubles).

spending on electronics on “Black Friday” decreased by 13%. Most of all – five times – decreased spending on tablets and e-books. At the same time, in terms of digital goods, devices for a “smart” home showed a five-fold increase in sales, four times more than last year, Russians purchased antennas and set-top boxes for TV.

On Black Friday, Russians also increased spending on hotel booking (42%), sports training (32%), connection (21%) and Construction Materials (ten%). Demand educational services decreased by 38%.

Experts’ predictions about the activity of buyers on Black Friday in 2022 have diverged radically. Analysts at Tinkoff Kassa expected a decrease in buyer activity by almost a third, to a four-year low. Marketplaces, on the contrary, counted on significant growth. Their forecasts, among other things, were based on the successful results of the already past sales in early November.

More details – in the publication “Kommersant” “Seven Black Fridays a week”.

Erdni Kagaltynov