Former McDonald`s in Belarus started operating under Mak.by brand
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Former restaurants of the international chain McDonald`s in Belarus began operating under the Mak.by brand, according to KSB Victory Restaurants, which now manages the chain.
“From April 18, 2023, the restaurants of the KSB Victory Restaurants unitary enterprise begin to operate under the Mak.by brand … We will continue to offer a varied menu, while maintaining the favorite taste of all our dishes,” the company’s official website states.
The company announced the launch of a mobile restaurant application, and also announced the resumption of a customer loyalty program and order delivery.
25 points of the McDonald`s network worked in Belarus under the management of KSB Victory Restaurants. The restaurants ceased to be part of the franchise in November 2023. At the same time, the Russian company Vkusno — i dotka, which replaced McDonald`s in Russia, announced that the former facilities of the American chain in Belarus would soon become part of the Russian franchise.
There was no rebranding. Already in March 2023, KSB Victory Restaurants announced that it was selecting suitable options for a new name from more than 1.5 thousand proposals.
Read more about the practical taste of import substitution of fast food – in the material “Kommersant” “That’s right”.
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