FAS declared illegal demands of Jägermeister to remove Kaluga liqueurs from sale

FAS declared illegal demands of Jägermeister to remove Kaluga liqueurs from sale

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The Federal Antimonopoly Service (FAS) of Russia admitted that the German liqueur manufacturer Jägermeister violated competition law due to the requirement to withdraw herbal liqueurs Alter Heiler and Konig Heiler from the Kaluga distillery Kristall (KLVZ) from sale. About it informs “Prime” with reference to the press service of the enterprise.

It is noted that the department also demanded that the German manufacturer eliminate the violations.

In December 2022 KLVZ filed to the FAS a complaint against Jägermeister. The Russian manufacturer said that the German company is trying to ban the production of a domestic analogue of the liquor. It is specified that Jägermeister called the products counterfeit and sent letters to wholesalers and retail chains demanding to stop selling the KLVZ alcoholic beverage.

Kristall reported that the Federal Antimonopoly Service demanded that Jägermeister withdraw these letters, but the German manufacturer not only did not do this, but also sent new appeals. In this regard, the plant plans to bring the issue of the ethical aspects of the company’s actions to the discussion of the Chamber of Commerce and Industry and apply to the Russian government with a request to exclude Jägermeister bitters from the list of parallel imports. Also, the Russian plant is preparing a lawsuit to the Arbitration Court.

At the beginning of November 2022 Jägermeister suspended deliveries to Russia. At the same time, back in September, the Ministry of Industry and Trade included the liquor in the list of permitted goods for parallel import to Russia.

A few days after the announcement of Jägermeister, the Kaluga plant began supply domestic Alter Heiler and Konig Heiler bitters to retail chains. KLVZ clarified that the plant began developing its own recipe back in 2019. The press service also noted that Russian-made liquor could displace the segment leader, Jägermeister products.

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