Electronics will be added to the diet // Delivery Club plans to rebrand and expand the range

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The unprofitability of Delivery Club forced Yandex, which acquired the food delivery service business almost ten months ago, to expand its range of non-food products, including electronics and household goods, and also to rebrand. Already this summer, the service will start operating under the new name “Market Delivery”. The expansion of the assortment, according to experts, is an attempt by Yandex to increase the average purchase receipt and increase the economics of courier delivery.

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