Distributor of Ararat and Chivas is preparing to close representative offices in Russia
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The French alcohol concern Pernod Ricard (owns the brands Chivas Regal, Jameson, Ballantine`s, Ararat) is preparing to close its representative office in Russia, Kommersant learned. However, according to experts, due to parallel imports, the brands of the concern will remain on the Russian market. At the same time, in their opinion, maintaining an office in Russia is fraught with risks.
From the data of the Unified State Register of Legal Entities, it follows that on August 8, Ignatiy Arakelyan was appointed to the position of General Director of the Russian representative office of Pernod Ricard of P.R.Rus JSC. Prior to that, Mr. Arakelyan headed the Yerevan Brandy Factory, which is part of the group, and was also the Minister of Agriculture of Armenia. Ignatiy Arakelyan replaced Laurent Piyet, who has headed Pernod Ricard in Russia since 2019, as CEO.
In May Pernod Ricard stated, which stopped all exports of its international brands to Russia at the end of April. According to the statements of the Russian subsidiary of Pernod Ricard, P.R. Rus JSC, the company’s revenue in 2022 decreased to 19.2 billion from 27.5 billion rubles. in 2021, net profit – up to 2 billion rubles. from 2.1 billion rubles. respectively.
More details – in the material “Kommersant” “Pernod Ricard merges”.
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