Distributor of Ararat, Absolut, Becherovka, Chivas, Jameson and Martell stopped deliveries to Russia
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The French Pernod Ricard has stopped supplying drinks from its brand portfolio to Russia since the end of April 2023, follows from statements on the official website of the company. The concern owns the brands Absolut (vodka), Chivas Regal, Royal Salute, The Glenlivet, Jameson, Ballantine’s (whiskey), Ararat, Martell (cognac), Olmeca (tequila), Havana Club (rum), Beefeater (gin), Pernod, Ricard (aperitifs), etc.
Representatives of the concern added that it would take several months to completely stop sales in the Russian Federation. The company also evaluates the ability to “adapt the local organization” in the light of the decisions made. In Russia, there is a subsidiary of Pernod Ricard – P.R. Rus JSC, whose net profit in 2022 amounted to 2 billion rubles
The French distributor suspended work on the Russian market in March 2022. April 11, 2023 representative of the Swedish Absolut informedthat both Absolut and Pernod Ricard resumed the supply of alcohol to the Russian Federation. A week later, April 18, Absolut statedwhich stops working with Russia due to the reaction of the Swedish public.
About import substitution in the strong alcohol market – in the material “Kommersant” “Russians have their own Gordon’s”.
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