Detsky Mir became the co-owner of the Russian business of the Finnish Reima
[ad_1]
Finnish children’s clothing manufacturer Reima has completed its exit from the Russian market. The company announced this on February 24. The report stated that a “group of local investors” became the new owners of the business. The amount of the transaction was not specified. From the SPARK-Interfax data, it follows that 75% of Reima LLC was transferred to Valan Management JSC, another 25% was received by DM Capital LLC (a structure of the Detsky Mir chain of children’s goods stores).
“Reima’s exit from Russia is complete as Reima’s subsidiary in Russia has been sold to a local operator. All necessary permits were obtained from the Russian authorities, and the transaction was closed in February 2023,” the statement reads. message on the official site. The company clarified that the Reima staff in the Russian subsidiary went to work for the new owner.
According to the head of the CORE.XP retail department, Marinv Malakhatko, cited Vedomosti, the cost of the transaction can reach 2 billion rubles. Mikhail Burmistrov, CEO of Infoline Analytics, believes that the company could have received at least 1.5 billion rubles. Reima stores have already begun to change signs, the publication drew attention. Now they are called Nordy. On the official site The company notes that seven stores have already opened under the new brand in Russia.
Reima was founded in 1944. In Russia, it was represented by two brands – Reima and Lassie, who collaborated, in particular, with Detsky Mir. In 2021, Reima generated net sales of €147 million, 90% of which came from outside of Finland. Reima stores in Russia were closed in March 2022, at the same time the company’s business operations were stopped. The use of the Reima brand by franchised entrepreneurs was discontinued after a transitional period last June.
[ad_2]
Source link
