Demand is growing on the run – Kommersant FM
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The Russian takeaway coffee market exceeded a record 100 billion rubles. At the end of 2023, sales of the drink increased by 21%, according to data provided by Smart Ranking. At the same time, back in 2022, market turnover reached only 85 billion rubles. Experts call the leaders of the segment the chains Coffee Like with revenue of 7 billion rubles, Cofix, which has 6 billion rubles, and One Price Coffee, its revenue exceeded 4 billion rubles.
Analysts note that the market began to grow rapidly during the pandemic, when people could only take drinks with them. Later it became a habit. The situation allowed the business to open more new outlets, which further stimulated sales, says Dmitry Pletnev, executive director of the Coffee Like franchise network:
“For the third year in a row, we have set revenue records and, of course, are growing year after year. And it’s not just about expanding the network or raising prices. Every year we indexed prices by no more than 10%, and only in October the increase was more than 30%. We try to be where our target audience is, not limiting ourselves only to coffee shops or typical coffee bars.
Next year we also expect growth, the main driver of which will be an increase in the overall level of quality of service at establishments across our entire network. This is more than a thousand coffee bars in the territory from Kaliningrad to Petropavlovsk-Kamchatsky.”
At the same time, experts warn that coffee prices may rise significantly this year. This is due to logistical difficulties. Therefore, the general director of the Shokoladnitsa chain, Oleg Podgorny, does not rule out that it is the rise in prices that can restrain the takeaway coffee market: “Chains with fairly inexpensive coffee are actively developing, it is simply convenient for people to buy it on the way to work, because it is available everywhere.
But our per capita coffee consumption is not yet that high, so the potential still remains. In addition, instant coffee occupies a fairly large share, which is gradually being replaced by freshly brewed coffee. At the same time, the limiter will be the global increase in grain prices, but now we cannot say anything for sure. There are huge logistical and climate problems around the world that defy any predictions.”
Among other reasons that may restrain consumption growth, analysts cite the development of the sales segment of ready-made coffee by retailers. In particular, in 2022, Pyaterochka became the only retail chain that entered the top sellers of takeaway coffee and competed with niche enterprises. By the end of 2024, the company intends to overtake fast food restaurants “Vkusno – period” and KFC.
Everything is clear with us – Telegram channel “Kommersant FM”.
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