Demand for tours to Crimea has increased
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Adaptation to the information background and relatively low prices for accommodation are helping to restore tourist demand for trips to Crimea. In January-February, the number of bookings increased two to three times year on year. Good sales do not guarantee a successful season, but they already inspire optimism in business, allowing us to count on an increase in tourist flow to Crimea this year by 30%, to 6.5 million people.
The tourism industry notes an increase in demand for trips to Crimea. The general director of the tour operator Dolphin, Sergei Romashkin, says that the volume of bookings in January-February doubled year on year. Intourist representative Daria Domostroeva reported a threefold increase in sales, to the pre-crisis level of 2019. Alean noted that the number of Crimea bookings for the summer is now twice as high as last year’s level. The depth of sales reaches September-October, while last winter it was limited to June-July, a representative of the tour operator added.
OneTwoTrip notes that the number of bookings for accommodation in Crimea in January-February increased by 80% year-on-year. Yandex Travels noticed an increase of 92%. At Ostrovok.ru, the number of bookings in Crimea as a whole increased by 20%, in Alushta and Yalta – by 61% and 57%, respectively. Tvil.ru notes a 20% increase in bookings, indicating that Crimea is now among the most popular destinations for the summer.
Market participants interviewed by Kommersant named the relatively low cost of vacation as the main factor in the growth of interest in Crimea. Mr. Romashkin notes that accommodation on the peninsula is now on average 15–20% cheaper than in the Krasnodar Territory. In fact, this is the most affordable Black Sea resort, notes Daria Domostroeva. Lower prices, she said, encourage residents of nearby regions to reorient themselves to short trips. According to calculations by Ostrovok.ru, on average, accommodation in Crimea increased in price year-on-year by 5%, to 5.1 thousand rubles. per night. In Sochi, average prices increased by 19%, to 5.6 thousand rubles, in Anapa – by 23%, to 4.9 thousand rubles, they added.
Although in certain locations of Crimea prices are rising more noticeably. According to Yandex Travel, in Yalta the average cost of accommodation year on year increased by 11%, to 7.6 thousand rubles, in Koreiz – by 40%, to 7.4 thousand rubles, in Sevastopol – by 21 %, up to 4.5 thousand rubles. per night.
The average cost of a summer tour to Crimea, according to Sletat.ru estimates, in January-February increased year-on-year by 40%, to 121.5 thousand rubles. Alean notes that this year the demand for accommodation in hotels offering an all-inclusive rate has increased.
Director of Development and Communications at Tvil.ru Oksana Shustikova notes that tourists have generally adapted to the current situation, perceiving messages about UAVs less emotionally. Daria Domostroeva draws attention to the routinization of such news stories. There have been no high-profile negative events recently, notes Sergei Romashkin. According to him, 75–80% of travelers now travel to Crimea in their own cars. This year the figure may increase due to the limited number of trains, long travel times and high ticket prices, Mr. Romashkin expects.
The Grand Service Express (GSE) explained to Kommersant that the annual increase in ticket prices has already occurred. At the beginning of the holiday season, the cost of a trip in a reserved seat increased by 10.75%, in a compartment – by 10%. When selling tickets in compartments, dynamic pricing applies and prices on Friday and Saturday are usually higher than on weekdays, warn the SSE. They added that tickets for train 27/28 Moscow-Simferopol have been sold at a fixed price since January, the cost of which has increased by 18% year-on-year. As of May 27, the lower compartment compartment costs 13.7 thousand rubles, the upper one – 12.4 thousand rubles, SV – from 28.4 thousand rubles, luxury – from 166.6 thousand rubles.
Sergei Romashkin warns that a good start to the year does not guarantee a successful season for Crimea, since so far no more than 25% of the summer accommodation has been sold. But, he points out, the dynamics inspire optimism in the market. Mr. Romashkin admits that this year the flow of tourists to Crimea will increase by 30% year on year, to 6.5 million trips. Alean and Intourist also count on the growing popularity of the destination.
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