Demand for shawarma has increased by 2-3 times over the year
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Delivery services and grocery stores record an increase in demand for shawarma (in St. Petersburg, the variant “shawarma” is more common). This was reported to Vedomosti by representatives of such companies as “Yandex.Eda, Ozon fresh, Azbuka Vkusa, Perekrestok, Doner42 (Dodo Pizza), as well as OFD Platform analytical firm (the country’s largest fiscal data operator).
For some players, according to them, sales of this dish increased by 100-200%. For example, according to Aleksey Kuznetsov, head of the Perekrestok open kitchen project, 590,000 units were sold in five months of this year. shawarma. This is approximately 2.5 times more than was implemented in the same period in 2022.
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