“Delicious – and that’s it” will present an analogue of “Big Mac” in February

The network of fast food restaurants “Vkusno – i dotka” will launch an analogue of “Big Mac” called “Big Hit” in February, Oleg Paroev, CEO of the chain, said.

“We have found, developed an analogue of the Big Mac, and in February a product called Big Hit will appear. We have been collecting it for a long time, and it was important for us to recreate the very taste familiar to the consumer, ”said Paroev.

According to the businessman, the company completely restored the product line that made up the menu of McDonald’s that left the Russian Federation, the network also managed to take a larger market share than the American brand relative to its closest competitors – KFC and Burger King.

At the end of November, the press service of the network informed about the launch in December of an analogue of “Happy Mila” with books. The company promised that by the end of 2023 children’s sets with a surprise will appear in Vkusno-i Tochka restaurants throughout Russia. The Kids Combo will include nuggets, burgers, lettuce, carrot sticks, cheese snacks and apple slices. Also, the child will be able to choose a soft drink from the main menu, including a milkshake and juice.

McDonald’s has closed its restaurants in Russia since March 14, and on May 16 the company announced its withdrawal from the Russian market. In mid-May, the fast food chain announced the sale of 718 restaurants in Russia to local licensee Alexander Govor. The company reserved the option to buy the business back within 15 years.

On June 12, the first establishments under the new name “Tasty – and that’s it” opened in Moscow. On June 22, the first 12 establishments of the chain opened in St. Petersburg, and two more in the Leningrad Region.