“Delicious – and that’s it” will increase prices in cafes
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The network of fast food restaurants “Vkusno – i Tochka” will increase prices in the cafe menu by an average of 6% due to rising costs. About it informed network representative in a conversation with RIA Novosti.
Earlier, the Mash Telegram channel reported that the price increase will affect only the cafe menu – desserts and pastries, on average it will be 5-8%. The reason was the increase in costs and problems with logistics. However, there will be no change in the prices of drinks.
At the end of March, the PBO System company, which manages the Vkusno – i Tochka restaurants, reported on income of 73.5 billion rubles, which is 2.3% less compared to 2021. The net loss for the year amounted to 11.3 billion rubles. against a profit of 2 billion rubles. a year earlier. June 5, General Director of the network Oleg Paroev explained such indicators by the fact that “our enterprises did not work for three months, and the company, accordingly, did not earn anything”, but at the same time continued to spend money on wages and rent. According to him, the company plans to complete this year with a profit. Paroev also added that every month in 2023, sales at Vkusno – i Tochka exceeded sales at McDonald’s in the same period in 2021, which is considered the most successful for the fast food chain.
The first restaurant “Tasty – and the point” after the departure of “McDonald’s” opened on June 12. McDonald’s has closed restaurants in Russia since March 14, 2022, and on May 16 the company announced its final withdrawal from the Russian market. In mid-May, American fast food announced the sale of a network in Russia to Kuzbass businessman Alexander Govor. The company reserved the option to buy the business back within 15 years. All McDonald’s establishments have been renamed Tasty – period.
In the summer of 2022, “Vkusno – and that’s it” announced that it plans to open an analogue of “Makkafe”, and already at the end of September of the same year, the company applied to Rospatent to register the trademark “Cafe – and the point”.
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