Commercial Director of MegaFon Pavel Tulubiev leaves the company
[ad_1]
Commercial Director Pavel Tulubiev, who was responsible for consumer services and ecosystem development, is leaving MegaFon. He worked for the company for more than a year and a half. During his tenure, the company managed to maintain positive dynamics in key development indicators, but market participants note that he did not implement significant projects. The position of Mr. Tulubiev will be filled by Dmitry Rudskikh, director of telecommunications products at MegaFon.
According to three Kommersant sources, commercial director Pavel Tulubiev is leaving MegaFon. He took office in March 2022 and was responsible for the development and promotion of products in the B2C segment in the field of mobile and fixed communications, the development of MegaFon’s open ecosystem, brand and marketing communications. Before working as an operator, Pavel Tulubiev held the position of deputy chairman of the board of Pochta Bank, where he came in 2013 to the position of head of the CRM service. He joined the bank’s board in 2017, and in December 2020 became deputy chairman of the board and oversaw the development of the retail and partner network, digital marketing and loyalty program.
According to the company for the first half of 2023, MegaFon’s revenue increased by 13% and amounted to 209.89 billion rubles. The subscriber base increased by 1.3% compared to the first half of 2022, to 75.8 million, OIBDA increased by 24%, to RUB 94.15 billion.
MegaFon confirmed Pavel Tulubiev’s resignation from his position. “He decided to leave the company for personal reasons. The position of commercial director of MegaFon will be taken by Dmitry Rudskikh, director of B2C telecom products,” the company’s press service said.
Mr. Tulubiev declined to comment. One of Kommersant’s sources in the telecom market notes that the departure of the company’s commercial director was not planned in advance, but became unexpected. He adds that during the period of Pavel Tulubiev’s work, the company implemented the merger of MegaFon retail with Yota retail. “The period of Mr. Tulubiev’s work included perhaps the most difficult years both for the market and for MegaFon in particular. In a short period, the operator found itself in a situation of equipment shortages, sanctions, and rising tariffs under the close supervision of the FAS. At the same time, the company managed to maintain positive dynamics of key development indicators,” notes iKS-Consulting analyst Maxim Savvatin.
According to independent expert Alexander Surkov, MegaFon has a good position in the smartphone market, judging by the volume of imported smartphones through the electronics distributor Revo Charge acquired by MegaFon in 2020, whose revenue in this segment has grown tenfold in two years , from 5 billion to 50 billion rubles, with a net profit of 1 billion rubles. in 2023. “This is a good result, the importer is now one of the top 5 distributors of smartphones in Russia with a share of about 7%, and a product range from almost all A-brands,” he emphasizes. Alexander Surkov adds that the company also had failures: “For example, MegaFon was not able to promote the French brand Wiko in Russia, as it had hoped.” But overall, in 2023 the company felt better than the market, the expert emphasizes.
Last year, MegaFon, in the face of increased competition, concentrated on its core business – telecom and communication services, practically without experimenting in other segments, says Maxim Savvatin. “The main players managed to catch up with MegaFon in terms of mobile broadband access, but the situation with fixed broadband access worsened, coverage almost did not grow, unlike actively developing competitors,” he explains.
Meanwhile, according to analysts, mobile Internet and cellular coverage in general in the Russian Federation in the second half of 2023, despite sanctions and equipment shortages, improved. This follows from an Ookla study presented in January. And MegaFon remains the leader in mobile Internet coverage: the Coverege Score coefficient characterizing this indicator, which the company calculates for Russian operators, has increased for all Big Four companies, but it is maximum for Megafon – 666 (an increase by 4.3 in the second half of the year %). This is followed by MTS with 571 (plus a little less than 1%), Tele2 (541 – an increase of 23.5%) and Beeline (plus 4.1%, up to 430).
[ad_2]
Source link
