CEO of Wildberries Bakalchuk: a paid return is needed to fight shopaholics
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The paid return of goods on the Wildberries marketplace is needed to fight shopaholics, and not ordinary buyers. This statement was made by CEO Tatyana Bakalchuk at the Eurasian Economic Forum.
“Here we are talking about those who are like shopaholics, or something,” Bakalchuk emphasized (quote from RBC).
According to Bakalchuk, now the marketplace does not require money for the return of low-quality goods. Wildberries is finalizing a tool that will return money for goods to customers instantly.
A paid return was introduced by Wildberries in May 2022. For each returned product, the marketplace charges 100 rubles. According to Wildberries at that time, users with a high return rate and low redemption amount were charged a reverse logistics fee.
On April 20, 2023, the Podolsky City Court of the Moscow Region found it illegal to require buyers of the Wildberries marketplace to pay for the return of defective goods.
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