Beyoncé and Taylor Swift have received a lot of claims for huge ticket prices

Tour reports are reminiscent of sweeping movie scenes. Taylor Swift, as part of The Eras Tour, sometimes gives four stadium shows in one city, but tickets are in short supply.

Her merchandise trade starts two days before the first concert, and terrible queues line up for all sorts of knick-knacks. Overexcited fangirls sweep away everything pink and sparkly, then devastate cafes and bars for sweet food and drinks.

During the show in Seattle, the audience danced with such diligence that seismic activity was recorded, similar to a 2.3 magnitude earthquake.

Beyoncé is not moving the continents in the literal sense yet, but she is able to accelerate inflation. The singer began the European part of the Renaissance World Tour in May with two shows in Stockholm, each of which was lit by eighty thousand people. The influx of tourists pretty much warmed up prices in hotels and catering establishments, and as a result, financial analysts stated an increased inflation rate compared to forecasts. And the singer is to blame for this with her megalomaniac frenzy.

But if economists are perplexed, then the public can say “thank you” to the pop diva, and not only for the music. Beyoncé’s show in Washington had to be delayed due to a thunderstorm, and so that the audience could return home by subway after the concert, the singer paid about a hundred thousand dollars to extend the work of the local subway for an hour. Against such a background, ten thousand dollars to the account of a London restaurant of Nigerian cuisine will seem like a trifle, but this, as the owners of the establishment reported, saved their business.

The influence of the two pop artists is quite impressive. However, there is nothing super-unexpected here. Both Taylor and Beyoncé are no longer starlets. The first from a pretty country girl to a big star with a discography of twelve albums, for which she received a whole bunch of awards. The second one started as a member of the girl group Destiny’s Child, but in a solo format she managed to become a real diva, and now, along with Madonna, she famously promotes the idea of ​​chic-shine, not forgetting about humanism and feminism.

Both Taylor and Beyoncé released albums that were successful on all fronts last year, and now, having fanned lust to a boiling point, they are thundering around the world with their first post-COVID big tours.

Probably, these tours were simply doomed to some unhealthy excitement, although in some situations the word “too” haunts neither fans nor concert industry insiders.

First of all, the prices are amazing. According to a major ticket aggregator, the average cost of a ticket to Beyoncé’s American shows is $320. Taylor Swift is much cooler – $ 920. And what, in fact, does Taylor offer for that kind of money? In fact, not so little.

More than three hours of music, forty-four tracks divided into ten special acts, and, probably, all the special effects known at the moment. However, the main surprise of The Eras Tour may be the revision of the rules of the global music industry.

In the course of pre-sales of tickets, Ticketmaster, which, along with the major concert distributor Live Nation, almost monopolized the touring business, was hit by fan lawsuits, and then a large investigation by the US Department of Justice began.

Lots of claims. From an unreliable online sales system and many additional fees to the so-called dynamic pricing model, according to which any increase in demand for tickets immediately increases their cost. It is unlikely that this scandal will help to radically reduce prices, but it will probably be possible to consider the fact that deception will be called deception a victory.

One of the most revealing episodes in the global ticketing drama was the story of a blogger from Australia, Georgia Rose. The girl wanted to buy two tickets for the Taylor Swift concert for herself and her sister, and she was ready to spend from 900 to 1200 dollars on them. There was incredible hype around the two shows, so Georgia posted a request on the aggregator’s website in four different windows in the hope that it would be lucky somewhere. But unexpectedly lucky everywhere, ten thousand dollars were written off from the parent’s credit card, and the sad experience of Georgia became another reason for talking about how ticket sales work. Other bloggers have joked that the idea of ​​going into debt for Taylor or Beyoncé doesn’t seem so fantastic now.

Oprah Winfrey and Madonna with children have already been seen among the privileged viewers on the Beyoncé show. Secular chroniclers have not found out whether the stars paid for the tickets, or received invitations. It is possible that they paid. Madonna herself, according to some reports, did everything possible to ensure that the concerts of her upcoming tour took place with the complete exclusion of the term “countermark” from use.

Concert monopoly scams aren’t the only factor in price hikes. Thanks to social media, the popular artist’s tour is accompanied by a hurricane of power and a completely free advertising campaign.

After the very first concert, small fan videos taken during the show will definitely appear in your feed. And as the tour moves through cities and countries, there will be more and more of these mini-reports from the field. Such informational noise, of course, stimulates curiosity, combined with the desire to see everything with your own eyes.

By the way, in the era of the selfie cult, the attractiveness of the dance floor and the fan zone suddenly decreased. Photos and videos from there are not very good, so it’s more profitable to sit in the stands. Or in special fan zones, as if invented for selfie maniacs.

The Beyoncé show has a small audience compartment on the side of the stage. In Europe, for the opportunity to see the diva quite close, without the risk of crumpled sides and trampled feet, one had to pay up to three thousand euros. These places are not the best in terms of sound and general view of what is happening on the stage, but the photos confirming your status are just class. Apparently, everything was invented for them.

Recently, most of the local public has been deprived of the opportunity to feel the greed of Western show business. Many, perhaps, are happy to turn out their pockets in exchange for a show of a foreign-currency guest performer, but so far, apparently, it’s not fate.

However, fans also pay good money to native stars. The economics of our summer stadium sold-outs are sometimes intriguing. The local ticket sales scheme has never been transparent, but based on the officially announced prices for stadium shows, the average ticket costs from seven to fifteen thousand rubles. There would only be something to invest in superprofits.