“Azbuka Vkusa” will be engaged in the production of vegetable meat

Azbuka Vkusa has launched the production of vegetable meat under its own brand Eat no meat at kitchen factories in Moscow, a representative of the retailer said. According to him, so far the new line is represented by two types of products – “chicken” and “beef” cutlets, for which pea protein is used as a raw material. The total production is 400 kg per day. In the future, the range is planned to expand. The interlocutor of Vedomosti did not disclose other details.

Ilya Suloev, business development manager of Biofoodlab, estimates the cost of purchasing the necessary equipment at 30 million rubles. Mikhail Burmistrov, General Director of Infoline Analytics, adds that the launch of the entire product line is unlikely to exceed $300,000–400,000. including salads, main courses, etc. – Vedomosti). Therefore, in his opinion, in order to strengthen the position of the company, it is important to act not just as a seller, but also as a manufacturer, especially given the recognition of the Azbuka Vkusa brand. Burmistrov notes that the number of vegetable meat producers in Russia is relatively small. According to the Association of Manufacturers of Alternative Food Products, the total volume of vegan food in 2020 was 2.6 billion rubles, last year it increased to 3.5 billion rubles. It is important for Azbuka Vkusa to stand out from its competitors through its own production, says Burmistrov.