AvtoVAZ plans to start selling cars under a new brand in the spring – Kommersant

Sales of cars under the new brand, which will be produced at the AvtoVAZ plant in St. Petersburg, will begin in the spring. This was announced by the company’s president Maxim Sokolov, without giving more precise dates.

He said that the company’s product line will expand, including through partnership and licensing projects. “Our plant in St. Petersburg will produce such projects. It was he who registered the new brand. Sales under this brand will begin very soon – already in the spring of this year,” Mr. Sokolov clarified in an interview with Rossiya 24 (quoted by TASS).

According to the president of AvtoVAZ, the cars will be sold at Lada dealerships, but they will be independent products of the St. Petersburg Automobile Plant. Maxim Sokolov added that the name of the new brand will be presented “very soon.”

Based on the results in 2023, AvtoVAZ increased production by 70%, up to 374 thousand cars due to the simplest Lada Granta and Niva models. this week became knownthat the concern has filed an application with Rospatent to register a new trademark. Its emblem contains a sign similar to the letter X. The application was sent by a subsidiary of the automobile concern, Avtozavod St. Petersburg LLC.

Details are in the Kommersant FM article. “AvtoVAZ is building up its brands”.

Laura Keffer