Avito named the best-selling product categories for 2022

In 2022, the category of clothing, footwear and accessories occupied the leading position in purchases among Russians, the press service of the online ad platform reported.Avito“. Sales are up 83% over last year.

According to the data “Avito”, women’s clothing leads in terms of sales share – 40%, men’s clothing accounted for 19%. The average purchase receipt in the above category was 3,530 rubles. Avito experts noted that in the period from March to November, users often bought goods from departed brands: Zara, Adidas (sales doubled). Nike, H&M (up 2.2 times), Chanel (+78%), Massimo Dutti (+72%), Reebok (+73%), etc. In the list of the most purchased goods this year, children’s clothing and footwear ranked second. , their sales increased by 46%. Children’s goods and toys were also popular, with a 30% increase in sales.

The third place in sales was occupied by goods for repair and construction. In 2022, their sales increased by 18% compared to last year. The Russians also actively bought furniture and interior items – sales increased by 32%. Russians often bought goods from IKEA, which had left the country. According to the service, they were purchased 2.6 times more often this fall compared to the same period in 2021. Sales of household appliances increased by 24%. Most often, Russians bought kitchen appliances, the company noted.

In the electronics category, mobile phones were the most popular product in 2022, with sales up 25% year-over-year. Consoles and software (+42%), office equipment and consumables for computers and laptops (+36%), audio and video equipment (+17%), desktop computers (+15%), photographic equipment (+14%) were also popular. computer goods (+13%), tablets and e-books (+9%), laptops (+7%).

In the Hobbies and Leisure category, sports and leisure goods were the top selling items, with sales up 38% in 2022 year-on-year. Experts of “Avito” noted the demand for goods from the “Collecting” section. For example, such goods include vintage equipment, Christmas decorations from the times of the USSR. In 2022, such things were bought 40% more actively than last year. Popularity was also enjoyed by products for music and active hobbies. According to Avito, in 2022 sales of musical instruments grew by 16%, bicycles – by 8%.